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          Way back in 1966, Ford introduced its original SUV and cut a trail to the great outdoors that would be followed by generations of Americans. And now, Bronco is coming back, strapped with thrilling power and go-anywhere capability, uniquely equipped to carry true adventure seekers deep into the wild and untamed places their souls long to be.


          A family riding in a 1966 Ford Bronco Sport Wagon in Royal Maroon with Wimbledon White roof pulling a pop up camper trailer on a two track trail in the mountains


          The Ford Bronco Logo changing through the years as it is updated to the new generation


          Dig deep into some historical, all-purpose Bronco specifications.

          RETURN TO BAJA

          Fifty years ago, the Ford Bronco was driven to an overall victory in the grueling 1969 Mexican 1000 – a feat that no other 4x4 has been able to duplicate. To honor their remarkable win, the Ford Bronco will once again return to the desert to test an all-new Bronco R racing prototype in the punishing 2019 Baja 1000. Get updates and follow its journey at performance.ford.com .
          Long dirt road through a high planes vista with Bronco logo overlayed